Can a Licensed Medicare Agent Create a Google Business Account?

A licensed Medicare agent helps people understand Medicare plans, compare coverage, and enroll in the best option. Many of these agents want to build a stronger online presence. One common question they ask is whether they can create a Google Business Profile (GBP) to reach more clients. The answer depends on both Google’s rules and government guidelines for Medicare marketing.

This article explains how agents can safely use a Google Business Account without breaking CMS rules. It also covers how a GBP can support local marketing and boost trust with potential clients.

Yes, Licensed Medicare Agents Can Use Google Business

Licensed Medicare agents can create and manage a Google Business Profile as long as their content stays within CMS guidelines. CMS (Centers for Medicare & Medicaid Services) regulates how Medicare Advantage, Part D, and related services can be marketed. These rules apply to insurance agents, brokers, and third-party marketing organizations (TPMOs).

A Google Business Profile, also called a Google Business Account or Google local listing, is simply a public page for your business on Google Maps and Search. It shows your business name, address, phone number, reviews, and service hours.

CMS does not ban agents from having a digital presence. But it does require that all marketing efforts, including online listings, remain honest, clear, and not misleading. That means no exaggerated claims, no confusing language, and no promises of “free” benefits unless clearly explained.

What Is a Google Business Profile?

A Google Business Profile (GBP) helps your agency or service appear on Google Maps and Search when people look for Medicare help in their area.

Here are the main Key features:

• Business name, address, and phone (NAP)
• Hours of operation
• Customer reviews and ratings
• Business description
• Website link
• Call and message options

It’s a free tool, and when used the right way, it can help a Medicare agent grow trust and visibility without spending on ads.

Medicare Marketing Rules for Websites and Social Media

The Final Rule from CMS outlines what Medicare agents can say or share when marketing. These rules cover websites, social media, and yes — even Google Business listings.

To stay compliant:

• Always include a TPMO disclaimer if you are required to.
• Avoid using superlatives like “best” or “guaranteed” unless backed by data.
• Never say your services are “free” without explaining that clients may still pay plan premiums or costs.
• Don’t list your business in a way that makes you look like a government agency.
• Avoid misleading plan comparisons or naming specific plans in your public description.

If your listing includes a link to your website or phone number, make sure everything on your site or voicemail also follows these rules.

How to Create a Compliant Google Business Account?

Setting up a profile is easy. But make sure to complete every step with care, especially when it comes to your name and description.

Follow these given steps:

1. Visit Google Business Profile and click “Manage now.”
2. Enter your full name or business name. For example: “John Smith – Licensed Medicare Agent.”
3. Choose “Insurance agency” as your business category.
4. Add your business address or service area. You can also set it as a home-based service area.
5. Add your phone number and website (if you have one).
6. Write a short business description that follows CMS rules.
7. Upload a clear photo of yourself or your logo.
8. Complete Google’s verification step. This may involve a postcard or video call.

Once your account is verified, you can edit your profile at any time. But don’t forget: any updates must still follow CMS guidelines.

Why Google Business Is Good for Medicare Agents?

Creating a local profile can help you reach more people who are searching for Medicare help near them. It can also improve your reputation and show that you’re a trusted local agent.

Here are some benefits:

• Showing up in Google Maps for “Medicare agents near me”
• Making it easier for clients to call or message you
• Collecting reviews that build trust
• Posting updates like open enrollment reminders or service hours
• Getting traffic without paying for ads

It’s not just about marketing. It’s about being found when someone truly needs help with a Medicare decision.

Mistakes to Avoid on Your Google Business Profile

Creating a GBP is easy. Staying compliant is what takes focus. Here are mistakes to avoid:

• Using government logos or “Medicare” in your business name
• Making promises like “100% free plans” or “best coverage available”
• Listing your business as a “Government agency”
• Forgetting to include a disclaimer if you’re a TPMO
• Sharing personal health info in reviews or replies

One wrong word can risk a CMS violation or even suspension of your listing.

Can You Track Calls or Leads from GBP?

Yes, but do it carefully.

You can use call tracking tools or a dedicated phone line to measure how many leads come from your Google profile. Just make sure your call script, voicemail, and any follow-up follow CMS rules. If you collect personal data, use HIPAA-safe tools and never ask for sensitive information in a review reply or public post.

Conclusion

Yes, a licensed Medicare agent can make a Google Business Account. But it must follow CMS rules, stay accurate, and avoid misleading claims. Used the right way, a Google profile can help you grow trust and find more local clients.

Your online profile should reflect who you are: a real person offering real help with Medicare.

Have a question about setting up your Google Business Profile? Leave a comment or share your thoughts. If this helped you, pass it on to another agent. Every little step makes Medicare easier for someone out there.