LinkedIn Algorithm 2025: How It Works
4 min read
Ever wondered why some LinkedIn posts go viral while others barely get a like? It’s not luck—it’s the algorithm. With the new LinkedIn Algorithm 2025, things have changed a bit. But don’t worry! We’re going to break it down in a fun, simple way.
What is the LinkedIn Algorithm, Anyway?
The LinkedIn algorithm is like a smart robot. It decides what you see when you open your feed. It also picks which of your posts show up in other people’s feeds. In 2025, the robot got smarter and faster.
Its goal? Show you stuff you’ll like and keep you scrolling.
What’s New in 2025?
LinkedIn made a few big upgrades to how the algorithm works.
- More focus on expert voices
- Smarter AI content detection
- Better post quality ranking
- More attention to niche communities
Let’s dive into how it all works.
1. It All Starts With You
LinkedIn watches what you do. Yup, seriously.
- Who do you talk to?
- What posts do you like?
- What do you comment on?
- Which groups are you in?
All of that tells the algorithm what you care about. It then shows you posts based on your behavior. So, if you’re always liking posts about marketing, guess what? You’ll see more marketing posts.
Hot tip: Engage more with what you want to see.
2. The 3-Phase Post Filter
When you make a post, it goes through a 3-phase test:
- Spam Check – Is it spammy or low-quality? Too many links? Too salesy? Boom — filtered out.
- Initial Reaction Test – The algorithm shows it to a few people. Do they like it? Click it? Comment?
- Broader Reach – If it does well in the mini test, more people get to see it.
New for 2025: The algorithm now considers voice tone and topic depth. Posts that sound like a “real human” — not a robot — get favoured.
3. The Rise of Expert Content
In 2025, authority matters more than ever. LinkedIn is rewarding posts from profiles that are seen as *experts* in their field.
How does LinkedIn know who’s an expert? It looks at:
- Profile keywords
- Your job title and company
- Endorsements and recommendations
- Consistent posting on relevant topics
If you’re often posting smart advice about, say, graphic design, the algorithm might call you a “top voice” for that niche. That means your posts will rank higher in feeds that care about design.
Pro tip: Stick to your lane. Consistency builds reputation.
4. Engagement Quality > Engagement Quantity
In the past, more likes and comments meant a better-ranking post. Not anymore.
In 2025, how people interact matters more than how many people click that thumbs-up.
- Thoughtful comments score higher than “Nice post!”
- Shares that lead to more engagement get bonus points
- Longer comment threads show conversation value
So, aim to spark real discussions. Ask questions. Tell stories. Present a strong opinion (nicely!).
5. Niche Matters Now
The LinkedIn algorithm now loves micro-communities. It identifies interest groups—even without official group membership.
For example, if five people in a niche (like crypto marketing) start engaging with your content, LinkedIn goes: “Hey, let’s show this to more crypto marketers!”
This is HUGE.
That means you no longer need 100k followers. You just need to win hearts in your niche.
6. Freshness Still Counts
New posts get priority. LinkedIn wants live, fresh content in your feed. That said, content with solid engagement can still survive many days later.
Here’s how timing works now:
- Best times still around Tuesday–Thursday mornings
- Posts that get attention within the first 2 hours tend to snowball
- You can update or comment on your own post to relight it up
Quick trick: Add a comment to your own post a few hours later to boost the flame!
7. AI-Powered Content Tagging
This is new and spicy. LinkedIn now uses AI to read your content and automatically label it based on:
- Topic relevance
- Sentiment (positive, negative, proud, etc.)
- Post structure and format type
So instead of just “Hey everyone—new job alert!”, the algorithm sees: “Job transition, professional growth, industry shift” … Boom. It knows exactly who to send your post to.
What that means: The quality of your message matters.
8. Real People Win
In 2025, LinkedIn is all-in on authenticity.
Posts that sound scripted or spammy get buried. Posts with typos, emojis, and even some slang—yep—rank better if they’re real.
People are tired of robots. LinkedIn knows it. So show up as a real person. Not a brand billboard with a profile photo.
9. Videos & Carousels Are Powerful (Still)
Visual content still dominates. But only if it’s good.
- Native video performs better than YouTube links
- PDF carousels get better saves and shares
- Use captions and clear headlines
LinkedIn looks at how long people stay on your visuals. If they keep swiping through your carousel or watch most of your video, you’re golden.
10. Direct Messages & Relationship Building
This one’s sneaky-smart.
If you engage with someone in DMs, LinkedIn assumes you care about them. That makes it more likely their posts show up in your feed—and vice versa!
So good old-fashioned human connection? Still super powerful.
Simple Tips to Explode Your Reach
Now that you know how it works, here are quick ways to hack the algorithm:
- Post 3–4x per week
- Add value in every post—don’t just talk about yourself!
- Comment on other people’s posts with thoughtfulness
- Reply to every single comment on your post
- Use 3–5 relevant hashtags (not 30!)
- Tag real people if they’re part of your story
Final Thoughts: Play the Game, Be Human
The 2025 LinkedIn algorithm is smarter—but also fairer.
If you bring value, build relationships, and post with purpose, the algorithm will reward you.
Remember: it’s not about tricking the system. It’s about speaking to the right humans—at the right time—in the right way.
Get posting. Get personal. And get noticed!
